Thursday, June 17, 2010

Why Do Pickup Trucks Have Such Big Logos?

Why do pickup trucks have such huge names on the back? Not all of them, and not all models, but many Chevrolet, Ford, and Toyota trucks announce their makers in large letters to anyone following. I'm going to be snapping pictures over the next few weeks to add to the collection.

Cars don't have such prominent names. Indeed, the fancier the car, the less obtrusive the logo. Think Audi or BMW (although even a pickup probably couldn't handle Bayerische Motoren Werke).

Here's the first, a Ford:

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