Thursday, April 23, 2009

The Recession is Bad News for Logos

The New York Times has an article on April 23, 2009 titled "Losing Its Cool at the Mall" that suggests people are less willing to pay a premium for logo-decorated clothing as a result of the financial crisis. The article notes that higher-priced clothing from Abercrombie & Fitch, for example, is "similar to those at the company's Hollister or Ruehl stores, except for the prices and logos." Its sales have dropped significantly. One 17-year-old is quoted as saying "Labels are becoming less and less of a priority for people throughout my school."

Monday, April 13, 2009

David Bordwell on Bugs

Film scholar David Bordwell has an illuminating essay on the history of bugs, those obnoxious logos in the corners of your television screen.

Saturday, April 4, 2009

Satellite Dish Logos

I have DishNetwork satellite service, which requires two dishes (one to get local high definition). Now, satellite dishes are not the most attractive things to begin with, but both major satellite systems add their logos to the dish surface, which forces me to advertise them to passers by. Even worse, my two dishes face in different directions, so people coming down the street either way get a good view of one of them.

DirecTV is no better:

And there is no inexpensive way to deal with the annoyance. The dishes are coated to repel snow, so spray-painting the logo could cause problems. There are companies that sell dish covers — at about $30 each — but nearly all of them have a logo of some sort as well. Some are remarkably ugly. One company even sells a light fixture to illuminate its cover so your neighbors can view your favorite university logo at night.

I could go back to Comcast, but given miserable experiences with their customer service, that isn't an attractive option. I'm waiting for ATT to extend their U-Verse capacity to my neighborhood so that I can dump both dishes.