Friday, March 14, 2008

Adbusters and Anti-Logos

Adbusters is an interesting organization encouraging, shall we say, a dubious attitude toward advertising and consumerism. One of their projects is Blackspot Sneakers, which they describe as "the unswoosher." However, their "anti-logo," hand-painted or not, is still a kind of logo. Why not simply offer the shoe with no logo at all. What better "anti-logo" than no logo at all?.

Tuesday, March 4, 2008

Logos Do Not Have to be Obnoxious

Although I generally don't like logos on anything, there are exceptions. Discreet symbols are often decorative. Take, for example, Apple. Besides producing excellent hardware and software, the company is discreet in advertising its presence. Here's the logo on the front of my iMac, for example:

It is a polite reminder that Apple made the thing. Since Apple's products are visually distinctive, in an attractive way, a subtle logo is fine. Imagine a big APPLE in place of the logo. Does anyone think that would be an improvement?

Other computer manufacturers are less pleasant. Here's the bottom of the monitor from a Dell machine, for example:

In silver against black, the logo stands out obtrusively.

That's one more reason why I've been a Mac user since 1985.