The Best Brand? No Brand.

Such is the title of a brief story in the June 30, 2008 issue of Newsweek. It reviews Rob Walker's new book Buying In: The Secret Dialogue Between What We Buy and Who We Are (Random House, 2008). The article mentions two particularly interesting companies and logos (of lack thereof). Back in 2003, Dunkin' Donuts paid people to wear temporary tattoos on their foreheads. On the other hand, American Apparel sells clothing with no logos. I'm with them, and will have to look into their offerings.