Adbusters and Anti-Logos

Adbusters is an interesting organization encouraging, shall we say, a dubious attitude toward advertising and consumerism. One of their projects is Blackspot Sneakers, which they describe as "the unswoosher." However, their "anti-logo," hand-painted or not, is still a kind of logo. Why not simply offer the shoe with no logo at all. What better "anti-logo" than no logo at all?.