Creeping Logoism

Logos seem to grow. I have a Marmot down coat, bought about ten years ago, which has an inconspicuous logo that I was happy to tolerate, even though I generally do not like to display product names.



A little later, I bought a Marmot rain jacket. It had the Marmot "M" in an acceptable size. Unfortunately, I lost it. I replaced it with the new version, but now logo creep had struck. It had a white Marmot logo against a black background on the front:



And another on the right shoulder:



And yet a third on the back:



Now I'm a walking advertisement for Marmot, a firm whose clothing I appreciate, but whose unpaid billboard I am not happy to be. Is it my imagination, or are logos becoming more frequent as well as more obnoxious?