Friday, December 23, 2016

Logos Becoming Uncool

The Wall Street Journal of 22 December 2016 has a fascinating article titled “Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt.”  It reports that “Some brand-snubbing consumers will do whatever it takes to remove logos from their clothing and accessories.”

If you search for “removing brand logos,” you’ll find lots of pages on the subject.  There is even a Wikipedia page on “debadging,” removing logos from automobiles.  As the article notes, “Drivers are not being paid to advertise the brand so some decide to remove this commercial aspect of the vehicle.”

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