Saturday, November 16, 2013

The Return of the Fashion Logo

The Wall Street Journal of 15 November 2013 has an interesting article titled “The Return of the Fashion Logo.”  The article notes that companies are finding fresh and sometimes ironic ways of getting customers to become walking advertisements.  And it notes that:
 After all, logos are as much about broadcasting financial status as they are about making a fashion statement.
An interesting take, and worth the read.

Monday, November 11, 2013

The Wall Street Journal Gets Mad

My recent posts have discussed fraudulent attempts to get people to subscribe to magazines at often outrageous prices.  This morning’s Wall Street Journal (11 November 2013) has a full page on the subject:

It mentions names like Associated Publishers Network, Magazine Billing Network, and United Publishers Service.

Now, the WSJ charges on the order of $275,000 for a full-page ad.  They aren’t going to give over that much valuable advertising space unless they are really, really unhappy.

For more details, see the WSJ site.  That page mentions that the WSJ is taking action to stop such frauds.  I hope they succeed.