Friday, June 18, 2010

More on Pickup Logos

As I mentioned in my previous post, pickup trucks are the champions of obtrusive logos. I'd be interested in comments as to why this is so. If you own a pickup truck with a really big logo, why?

Chevrolet is the industry leader, no doubt at all. Many Chevrolets have the long name across the full back of the truck.

Then there are models with "Chevrolet" in smaller letters.

And their upscale "Silverado" model has only the Chevy symbol, with the name "Silverado" in small letters.

Does this agree with my theory that the more expensive the vehicle, the less obtrusive the logo?

Thursday, June 17, 2010

Why Do Pickup Trucks Have Such Big Logos?

Why do pickup trucks have such huge names on the back? Not all of them, and not all models, but many Chevrolet, Ford, and Toyota trucks announce their makers in large letters to anyone following. I'm going to be snapping pictures over the next few weeks to add to the collection.

Cars don't have such prominent names. Indeed, the fancier the car, the less obtrusive the logo. Think Audi or BMW (although even a pickup probably couldn't handle Bayerische Motoren Werke).

Here's the first, a Ford: