
It is a polite reminder that Apple made the thing. Since Apple's products are visually distinctive, in an attractive way, a subtle logo is fine. Imagine a big APPLE in place of the logo. Does anyone think that would be an improvement?
Other computer manufacturers are less pleasant. Here's the bottom of the monitor from a Dell machine, for example:

In silver against black, the logo stands out obtrusively.
That's one more reason why I've been a Mac user since 1985.
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